{"id":21217,"date":"2019-03-25T18:30:05","date_gmt":"2019-03-25T18:30:05","guid":{"rendered":"http:\/\/blogs.ua.pt\/cidtff\/?p=21217"},"modified":"2019-03-25T18:30:05","modified_gmt":"2019-03-25T18:30:05","slug":"sessao-de-apresentacao-do-livro-evaluating-the-gaps-and-intersections-between-marketing-education-and-the-marketing-profession","status":"publish","type":"post","link":"https:\/\/cidtff.web.ua.pt\/blog\/?p=21217","title":{"rendered":"Sess\u00e3o de apresenta\u00e7\u00e3o do livro \u201cEvaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><a href=\"http:\/\/blogs.ua.pt\/cidtff\/wp-content\/uploads\/2019\/03\/54255209_2133597186722312_720389938230591488_o.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.ua.pt\/cidtff\/wp-content\/uploads\/2019\/03\/54255209_2133597186722312_720389938230591488_o-1024x768.jpg\" alt=\"\" class=\"wp-image-21220\" width=\"265\" height=\"269\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No dia 20 de mar\u00e7o, realizou-se\nno ISCA \u2013 Universidade de Aveiro a apresenta\u00e7\u00e3o do livro \u201cEvaluating the Gaps\nand Intersections Between Marketing Education and the Marketing Profession\u201d,\ncoordenado por Margarida Pinheiro (CIDTFF, ISCA-UA), Ana Estima (ISCA-UA) e\nSusana Marques (ISCA-UA), integrado num semin\u00e1rio sobre Ensino e Profiss\u00e3o de\nMarketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sess\u00e3o contou com a\npresen\u00e7a de dois ilustres oradores, Carlos Brito (Faculdade de Economia da Universidade\ndo Porto) e o Arnaldo Coelho (Faculdade de Economia da Universidade de Coimbra),\nque desafiaram e inspiraram a plateia, repleta de estudantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante a apresenta\u00e7\u00e3o\nficou bastante clara a atualidade da tem\u00e1tica em an\u00e1lise. O Marketing ser\u00e1\nmuito provavelmente a \u00e1rea de gest\u00e3o que mais transforma\u00e7\u00f5es tem sofrido com os\nefeitos diretos e profundos da globaliza\u00e7\u00e3o, da revolu\u00e7\u00e3o digital e do\ncrescente escrut\u00ednio sobre o papel das empresas na sociedade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas mudan\u00e7as exigem que a academia e os profissionais se reinventem, se reposicionem e redefinam os seus pap\u00e9is e responsabilidades, para identificar e potenciar novas converg\u00eancias e interse\u00e7\u00f5es, sendo estas quest\u00f5es, assunto de debate no livro, atrav\u00e9s das experi\u00eancias e do compromisso de 19 autores, revisores, membros da comiss\u00e3o cient\u00edfica e editores, envolvendo 20 universidades, distribu\u00eddas por 8 pa\u00edses e 3 continentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/uaonline.ua.pt\/pub\/detail.asp?c=57648&amp;fbclid=IwAR2k_ZRmdOXMxfpJuyTMXjON2Y61MW8tNRBgxxpQqB-8R7K26ygb8xugcKI\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ver mais (opens in a new tab)\">ver mais<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No dia 20 de mar\u00e7o, realizou-se no ISCA \u2013 Universidade de Aveiro a apresenta\u00e7\u00e3o do livro \u201cEvaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession\u201d, coordenado por Margarida Pinheiro (CIDTFF, ISCA-UA), Ana Estima (ISCA-UA) e Susana Marques (ISCA-UA), integrado num semin\u00e1rio sobre Ensino e Profiss\u00e3o de Marketing. A sess\u00e3o contou com a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,2,5],"tags":[],"class_list":["post-21217","post","type-post","status-publish","format-standard","hentry","category-destaques","category-eventos","category-publicacoes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"No dia 20 de mar\u00e7o, realizou-se no ISCA \u2013 Universidade de Aveiro a apresenta\u00e7\u00e3o do livro \u201cEvaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession\u201d, coordenado por Margarida Pinheiro (CIDTFF, ISCA-UA), Ana Estima (ISCA-UA) e Susana Marques (ISCA-UA), integrado num semin\u00e1rio sobre Ensino e Profiss\u00e3o de Marketing. 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